
JOY
HAEGERMARK
"As a person, I find my sense of security and joy in everyday life – when I’m close to my children and can see the world through their eyes, but also in the quiet moments when I tend to my flowers and work with the soil in the garden. There, I feel both grounded and alive.
​
Growing up in Sweden has at times meant feeling unsure of where I truly belong, or which box I’m expected to fit into because of my ethnicity. My hope is that the fashion industry will reflect the reality I want to live in - my dream is of a society where everyone is welcome and can see themselves represented in the people we encounter in advertising. I want to be part of that change."

joy for emma s


photographer felicia massala, joy for textured hair
​
"Through modeling, I want to help highlight beauty and create a sense of belonging - where we are no longer limited by norms, but are free to flourish in our diversity."
JOY HAEGERMARK


photographer felicia massala, joy for textured hair
joy for H&M

_edited.jpg)
