Is this our proudest campaign ever? Probably. Together with Lindex, we created this year’s Pink campaign to raise awareness for breast cancer.

The campaign was produced with small means in our studio, using simple set design in soft tones - a clear example that great results don’t necessarily require enormous effort.

It ran in-store and digitally across all markets, and is estimated to generate around 20 million SEK for breast cancer research.

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producer/ team lindex 

art director + copy/ team lindex
photography /amanda ekström
post production / amanda ekström

set design/ robin ottosson 

hmua/ julia glansberg

casting/ naive
lights /robin ottosson