Do you see it too? Comfort looks good on you. It really captures Lindex in a nutshell, and we’re happy to be part of a campaign that’s running on bus shelters and across the digital world. We were responsible for the casting process - instead of relying on traditional agencies, we went straight to our audience, and thanks to the strong trust we have with them, we didn’t just find three - but 35 options of women to feature in the campaign.

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casting/ amanda ekström
talent /sofia candia tuggmotstånd agency
talent / ramou tuggmotstånd agency

talent/ frida landbecker
AD & concept /maja frendberg & madlein krantz
set / studio in + mellow