Here, we developed multiple deliverables for the “Support on You” campaign. The goal? To capture the real person behind the underwear and highlight everyday stories. We also had the opportunity to do something that far too few Swedish brands dare to do: run an ad in one of our minority languages, Persian. A simple way to be more inclusive.

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producer/ frida klarker naive 

art director + copy/ team lindex

photography /amanda ekström
post production / amanda ekström

post production video / robin ottosson

video/ robin ottosson 

casting/ amanda ekström